Red Bull Arena becomes Sports Illustrated Stadium in 13-year naming rights deal with MLS team

HARRISON, N.J. (AP) — The Major League Soccer runner-up said Wednesday that Red Bull Arena has signed a 13-year collaboration deal to become Sports Illustrated Stadium.

Since its opening in 2010, the 25,000-seat soccer-specific stadium has been known as Red Bull Arena. Red Bull GmbH, which also owns Red Bull Salzburg in Austria and RB Leipzig in the German Bundesliga, has owned the MLS franchise since 2006.

The location is intended to serve as a training ground for teams getting ready for games at MetLife Stadium in East Rutherford, New Jersey, for the 2026 World Cup.

Beginning in 2026, Sports Illustrated Tickets will serve as the stadium’s official ticketing partner for all events. This covers all Red Bulls and NJ/NY Gotham FC home games, as well as youth activities, concerts, watch parties, international soccer matches, and other events hosted at the stadium.

The Los Angeles Galaxy defeated the Red Bulls 2-1 in Sunday’s MLS Cup final.

The Sports Illustrated brand is owned by Authentic Brands Group. In 2021, Sports Illustrated Tickets made their debut.

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https://apnews.com/soccer AP soccer

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